Luz de Luna — A business coach in your pocket

Luz de Luna helps women and girls at risk of, or exiting, commercial sexual exploitation become independent entrepreneurs. It is the first solution to pair livelihood training and psychosocial support in a single coach — available 24/7, on any phone, without shame or judgment.

The problem

Two barriers, faced at once

Women trapped in or at risk of commercial sexual exploitation face two obstacles at the same time: no viable path to income, and the trauma that makes rebuilding feel impossible. Most programs address one or the other. And few reach women where they actually are — on the phone in their hand, at any hour they need it.

How it works

Meet Sol

Sol is a coach women reach through WhatsApp or Telegram. She meets each woman with a few simple questions, listens, and helps her take a first concrete step this week — turning what she already knows into real income.

“A specific person to message today, an offer with a price, and a page to share.”

The goal isn’t a side hustle that buys groceries. It’s a real income — the kind that pays.

Entrepreneurship

Rebel Business School’s zero-capital method, as short videos in Colombian Spanish.

Psychosocial support

Trauma-informed CBT and resilience coaching, woven into every conversation.

On demand, at her pace

Guidance and content the moment she asks — with privacy and safety built in.

Her name, address, and photo are never shared unless she chooses. A companion web app maps her journey as a visual set of milestones.

Why it works — and how fast

Income that arrives quickly

For a woman leaving exploitation, speed is everything: a path that takes a year asks her to survive the exact gap that traps her. Sol is built for a first sale in the first weeks — then a steady ramp to an income she can truly live on.

This week

A first concrete move — someone to message, an offer with a price, a page to share.

→

First weeks

Real income begins to flow — proof it works, in her own hands.

→

~6 months

$1,000–$2,500 / month from a business of her own.

89%

of businesses launched through the Rebel Business School methodology are still operating one year later — built with little or no starting capital.

A proven, zero-capital method — now made continuous, personal, and available on any phone.

The pilot & the coalition

Starting in Colombia, in 2026

Our first cohort — roughly 25 women in Bucaramanga, Colombia — launches in 2026 with in-person onboarding and about six months of digital follow-through — the window in which women ramp to a livable income. Luz de Luna is a social enterprise under Madiro, free for every participant and sustained through grants and enterprise partnerships.

Madiro Rebel Business School · Uniandes Green Levers Juanfe Foundation Local cooperatives

What your support unlocks

From prototype to proof

Build the full MVP — Sol’s combined entrepreneurship and psychosocial coaching layers.
Run and evaluate the first cohort of 25 women in Colombia, generating the evidence base.
Engineering and project capacity to scale safely — with crisis-escalation and do-no-harm safeguards built in.
A foundation to expand across Latin America, reaching women before the AI opportunity gap widens.

Luz de LunaMoonlight